And so Ibadan, geographically the second biggest city in Africa, was the location for one of the many Gameshows of the 9jillions promo of Etisalat this Saturday, where the lucky few competitors would walk away with over a million Naira each, they and many like them would also have the opportunity to take part in a final show where the biggest prize fund in Africa $1million would be up for grabs. Of course I should mention at this point they are a client of mine!
The attendance was as you would expect for a country whose population aspires to riches, packed. And you could feel the tension as individuals waited to see if their number would be picked.
Over 11 million Naira is given out at these events to owners of an Etisalat line, and the 5th GSM company to enter into Nigeria is pushing hard to gain market share and catch up with the competition, so hard in fact that the other GSM companies have started their own promos to catch up.
The good thing about these promotions is that the consumer has a real opportunity to better themselves financially, and this in a country where often it is your connections that help rather than luck. Hopefully the promos can in the long run assist in a redistribution of wealth into many hands. At the least it will certainly help those who win to kick start a business or pay some school fees...
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